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Advertising
Mondadori Pubblicità is the company that manages advertising sales for all titles, internet sites and the national radio network R101 of the Mondadori Group, and of important third-party publishers. Mondadori Pubblicità, whose chairman and managing director is Angelo Sajeva, generated in 2009 revenues of €250.4 million, confirming the company's position as leader in the magazine market with a market share of about 27%.
Thanks to a rich and articulated portfolio, that ranges from male lifestyle and family to women's and specialised titles, the company boasts the highest number of leading titles, both in terms of circulation and readership.
In the Radio area, R101 continues to perform extremely positively thanks to a dedicated sales network and a growing audience with ratings that confirm a daily average of 2 million listeners (Source: Audiradio). In March 2009, the Group's radio station R101 was joined by the national radio network Radio Kiss Kiss, reaching a total of 4 million listeners.
There were also excellent results for internet sites, which recorded a growth rate of 13.8%. Mondadori Pubblicità also manages the advertising sales for the national daily Il Foglio, Famiglia Cristiana and Club 3.
In addition to an extensive nationwide sales network, the company has also created a dedicated structure to respond to the new demands of advertising market: Officina Mondadori is responsible for the development of special advertising initiatives and the creation of integrated communication projects, tailor-made to meet the needs of clients.
In July 2009 Mondadori Pubblicità signed with Publitalia '80 an agreement for the creation of a joint initiative for online advertising sales. Mediamond, the new sales company, will manage an extensive advertising pool that has been created by the union of two complementary properties including both the internet spaces of the Mondadori Group and RTI, as well as the sites of third-party publishers. Operational from January 2010, Mediamond can count on a strong presence in the information and sport area and in the women's target.
Mondadori Pubblicità
Via Mondadori 1 - 20090 Segrate (MI)
Tel. +39 02 75421 - Fax. +39 02 75422302
www.mondadoripubblicita.com
Via Mondadori 1 - 20090 Segrate (MI)
Tel. +39 02 75421 - Fax. +39 02 75422302
www.mondadoripubblicita.com
