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International
Volume of business by geographical area |
||||||||||||||||
| In millions of euros | |
2009 | |
2008 | |
Delta % | ||||||||||
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| Italy | |
1,172.7 | |
1,356.5 | |
(13.5%) | ||||||||||
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| France | |
328.6 | |
364.8 | |
(9.9%) | ||||||||||
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| UE countries | |
31.7 | |
77.4 | |
(59.0%) | ||||||||||
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| USA | |
0.4 | |
7.1 | |
(94.4%) | ||||||||||
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| Other countries | |
6.7 | |
13.4 | |
(50.0%) | ||||||||||
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| Total consolidated revenues | |
1,540.1 | |
1,819.2 | |
(15.3%) | ||||||||||
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Books
In order to expand and strengthen its presence in the Spanish-language market (the world's second largest after English), Mondadori formed a joint venture with Random House, the book division of the Bertelsmann Group, which operates under the name Grupo Editorial Random House Mondadori (2001).
With the Canadian publishing group Harlequin Enterprises, Mondadori established in 1981 the joint venture Harlequin Mondadori for the publication of romantic fiction and which has become a reference point in Italy for all women's fiction.
Magazines
1. Acquisitions
As part of its international strategy, between 2003 and 2005, the Mondadori Group acquired a significant stake, more than 41% of Attica Publications, leader in the Greek magazine market and listed on the Athens stock exchange.
For the Mondadori Group, Attica is an important platform for entry to Eastern European markets, where there is significant potential for growth. In addition to the Greek market, Attica operates in Romania, Bulgaria, Hungary and Serbia.
2. Joint ventures and partnerships
In recent years the Mondadori Group has further consolidated its leadership in the consumer magazine sector, through a wide-ranging policy of agreements and joint ventures with prestigious foreign groups.
Gruner + Jahr/Mondadori, the joint venture established in 1990 between the Mondadori Group and the Bertelsmann Group, publishes Focus, Italy's top-selling monthly. 2000 saw the launch of the monthly, Jack, which established itself as a leading title in the consumer electronics and technology area. The success of Focus has led, in the last three years, to the publication of six new titles: Focus D&R, Focus Extra, Focus Brain Trainer, Focus Junior, Focus Storia and Focus Pico. Finally, in 2005 the Italian version of the well-known international monthly Geo was launched.
With the American Hearst Corporation a joint venture, called Hearst Mondadori, was created in 2000 for the publication of the Italian edition of Cosmopolitan.
Mondadori Rodale is the joint venture between the Mondadori Group and the US publishing group Rodale Press. The activities of Mondadori Rodale are focused on the publication of two titles: the monthly Starbene and the Italian edition of Men's Health, launched by Rodale in the United States in 1988 and in Italy in 2000, which currently has 30 international editions.
3. Licensing
The Grazia International Network is part of the Mondadori Group's strategy for international expansion, aimed at exporting around the world - through its main brands - the style, quality and excellence of Italian fashion, design and cooking.
The Grazia International Network, headed by Carla Vanni, began operations in 2004 with the aim of bringing to foreign markets, through a range of international editions of the magazine, Italian elegance and lifestyle, of which Grazia, a point of reference for its journalistic style and quality, is proving to be a qualified interpreter. The success of the editions of Grazia around the world is based on a capacity to balance the image and strength of and international brand with the local feel and culture.
The Mondadori women’s title is now published in the following countries: Italy, in which was born in 1938, Great Britain, Russia, China, Australia, Holland, India, the United Arab Emirates, Serbia, Croatia, Bulgaria, France, Thailandia, Indonesia and Germany; in September will be published Grazia Barhain.
Alongside the Grazia International Network, Mondadori has exported other titles through licensing agreements with leading international publishers.
The first of these began in 2006 with the successful launch of the Thai edition of the interior magazine Casaviva, followed by other editions of the same title in Greece, Bulgaria and Serbia in 2008 and in India in 2009.
In 2007, the architecture and design magazine Interni was launched in Russia and the upscape cooking monthy Sale&Pepe was launched in Serbia. In 2008, Austria saw the launch of the first international edition of Flair Mondadori, landed in 2009 also in Czech Republic, Slovenia, Slovakia and Hungary.
Direct
In 1999 Mondadori created with an international partner of the scale of the Bertelsmann Group the company Mondolibri, aimed to develop new market activities for the mail order sale of books; a market in which Mondolibri (whose activities revolve around six clubs and the online sale of books and media products) is the absolute leader.